Workplace charity and giving campaigns allow employees to support charities and worthwhile causes. Support can be provided through fundraising activities, payroll deductions, donations and special events. Workplace giving can help charities fund the search for new and improved treatments and cures for a variety of illnesses, as well as improve the quality of life of people faced with difficulties. Workplace charity and giving campaigns can also raise awareness of vital issues, including poverty, health and other important issues. The following are a few ways employers can support workplace charity and giving.
Charities accept donations directly from salaries through the Payroll Giving scheme. Payroll deductions allow employees to give to charity automatically from their earnings. This method of donating is a convenient and easy way for employees to donate money to charities of their choice or charities that have been singled out. Donations are automatically deducted from earnings when a pay cheque is issued.
Payroll giving is a simple and tax-effective way of donating directly to a charity. It allows for regular donations as well as one-time donations. Donations are made out of income before Income Tax is levied, which means tax relief is given immediately. Overall, it costs employees less to give more when donating through payroll giving and charities benefit by receiving enhanced donations. Employers may choose to pay the administration chart related to payroll giving or match payroll deductions, which allows further enhances support.
There are a number of reasons why a workplace might engage in raising donations for a charitable cause. For example, employees might be solicited for donations due to support medical research for a condition affecting a colleague or colleague?s family member. During the holiday season, workplaces may want to nominate a charity that provides gifts to disadvantages children. In many cases, workplaces simply want to give back and contribute to a charity. One-time donations are great ways to raise money for a charity.
Donations can be solicited through a fundraising campaign where a business collects funds from employees before providing a lump sum to a charity. Alternatively, employees could be solicited for in-kind donations such as toys, non-perishable food, clothing and other personal items that will be shared with a charity. Rather than collect money or items for charities, a workplace campaign could simply raise awareness and encourage direct donations to a charity or group of charities.
Fundraising events are great ways to engage and motivate a workplace, as well as support a nominated charity or group of charities. Events can range from fashion shows and film screenings to bake sales and silent auctions. The goal of the event is to raise funds, either through admissions or sales of goods. While some cost is needed for certain events, the objective should be to provide all proceeds or profits to the chosen charity or charities.
Special events are also effective ways to promote awareness of a cause or charity. Events could be educational, such as seminars or presentations. Campaigns could involve sharing literature with staff to inform them of a health condition or other cause. Educational campaigns can be combined with requests for donations. Alternatively, employees can be directed on ways to support a nominated charity or charities.
Choosing a Charity
There are several ways to promote workplace giving, from payroll deductions to fundraising events. Annual campaigns could support the same charity or group of charities year after year, or employees may want to choose a different charity each year. It is important to be strategic about seeking donations. One-time campaigns to raise funds could be held at specific times during the year or a targeted annual drive for donations could be organised once a year with events and an awareness campaign to raise funds.
Regardless of which workplace charity and giving initiative is implemented, employers should consult with employees to choose a charity or charities to support. Employees should also be involved in organising campaigns and events. The more involved employees are in a workplace charity or giving initiative and the more ownership that they have in the initiative, the more likely they are to support the effort. Often times the most successful workplace charity and giving campaigns promote a specific charity or a group of charities with a specific focus, such as health-related charities.
To find a registered charity, visit www.charitycommission.gov.uk.
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