The cost of enjoying a meal at the capital’s restaurants has fallen down for the first time since 1997, a survey of London restaurants shows. Money saving techniques adapted by the Brits in the wake of the credit crunch mean there is less money left to splash out on meals outside of home.
According to the 2010 Zagat London Restaurants Survey, the average cost of a meal fell by 0.4 % to £40.39 in 2009. The cost had been rising at an annualised rate of 3.6 % since 1997.
The survey was carried out at 1100 London’s restaurants, with over five thousand diners revealing they now eat out approximately 2.2 times a week, whilst in 2008 they opted for a meal out nearly 2.5 times a week.
Nearly 50% of diners admitted this was a direct effect of the recession. Even though people are more careful with their money, eating out remains a vital part of London lifestyle.