London has an enviable position in both finance and business services globally, but it is also one of the most important places in Europe as a creative city and one which drives the worldwide media agenda. This has traditionally been in the field of publishing and conventional broadcasting, along with a relatively minor film industry. However, these days the capital’s creative industries are increasingly run by digital businesses. Given that so much of the business world, including the financial services sector, are now also reliant on digital transactions and products, digital businesses are now only likely to grow in importance as contributors to the city’s wealth.
According to the Greater London Authority’s Intelligence Unit, the city is well placed in the information revolution which has seen the growth of entirely new industries, as well as the transformation of well-established ones. In a report into London’s digital economy, they said that the opportunities for the cross-pollination of innovative ideas in the digital business world will be bolstered by London’s world-class universities. In addition, the report continues, the capital’s highly-skilled will add to the attractiveness of London as a base for digital industries, even web-based corporations from overseas.
If the capital is to continue to lead the world in the innovative digital industries of the future, it is of huge importance that businesses based in London have access to a digital communications infrastructure which is fast-moving and able to compete on a global stage. The authorities in London recognise that the city must improve its digital connectivity. Indeed, the Greater London Authority has said that it must cooperate with London’s boroughs in order to push this agenda forwards. According to Kulveer Ranger, the Mayor’s Director of Digital London, his organisation is working with the other local government in London to bring about greater WiFi connectivity in the capital and to reduce pressure on the struggling 3G network. This, he said, includes the introduction of WiFi on the London Underground network which should enable Londoners to digital services online, even when they are travelling around beneath the city’s streets. Continue reading “Digital Business Guide”